A royal colour, found in a fluid derived from sea creatures on the Mediterranean coast of Palestine. Purple‐dyed cloth was used for priestly vestments (Exod. 25: 4) and a purple cloak was mockingly thrown round the ‘King of the Jews’ (John 19: 2, 5) before Jesus' crucifixion. Paul encountered a seller of purple at Thyatira (Acts 16: 14).